Sound: upbeat instrumental music at start. similar music but more frantic when mood changes.
posh accents for rich people, normal accents for the bad guys.
Mise-en-scene: expensive suits and items in shop.
editing: swift transitions (wipes) to make the clip flow. shot reverse shot to show conversations.
camera angles: two-shots, 180 degree rule.
females are opposites
shop assistant possess female charactaristics
man with alarm being powerful
women is a decoy, men do the real work.
parrallell narrative, men in bar, women in shop. use of wipe transistions connoting parrallell narrative.
men are doing more serious job, shown by frantic music for women and no music for men to hear what they have to say.
eyeline shot - close up of ring, shows what narrative is about.
at beginning, the camera is on the mans level looking down at the woman.
middle of day - women are shopping whilst men are at work.
'my husband is going to kill me' shows man is in power.

Notes:

Sound: upbeat instrumental music at start. similar music but more frantic when mood changes.
posh accents for rich people, normal accents for the bad guys.
Mise-en-scene: expensive suits and items in shop.
editing: swift transitions. shot reverse shot to show conversations.
camera angles: two-shots, 180 degree rule.

Media Terminology.

Semiotics - The science of signs. (Roland Barthes, 1964)

Denotation (What it actually is) - eg. Rose = Flower

Connotation (Meanings associated with object) - eg. Rose = Love, Romance, Desire, Rugby.


Micro                                                    Macro
Mise-en-scene -                                      Narrative
Clothing, props, lighting,                      Representation
location.                                                Audience
Sound - accents, dialect,                       Genre
music, sound effects.
Camera - angles, movement,
position.

Proximity: Where they are on the screen.

Diegetic: Sounds that are natural.
Non-Diegetic: Sounds that have been put on during editing.

Clip Analysis.

Sound: 
Mode of adress - accentuated, flirtatous.
Music - reflects the atmosphere, instrumental, seductive, flirty, fun.

Editing:
Shot reverse shot, reaction shot, continuous editing.
Length of shot/take. Indicates who to identify.

Mise-en-scene:
Silk dressing gown.
Social class - kitchen, dress pearl necklace all connote upper class.
Lingerie.
Kitchen indicates stereotypical housewife.

Camera angle:
Close ups - reactions (editing) (Housewife)
Mid shots - (blonde woman).
180 degree rule isn't broken.
Over the shoulder shots to see what the housewife is seeing.

TV Drama Characters.

Male Characters:

 Doctor Who generally follows the representations of gender as the main character is a male who makes all of the decisions and is the one who drives the narrative, whilst the female sidekick just follows what he does.

 The character of Sid from the first and second series of Skins does not follow the general representations of males in TV Dramas. Sid lives in the shadow of his best friend and is not normally the one making the decisions.

Female Characters:

 The character of Alisha in Misfits challenges the regular representations of women in TV Dramas as she is a loud, decision making character who does not need a male character to tell her what to do.

Feminism in the media.

LAURA MULVEY: The Male Gaze - Men have more active roles whilst women are more passive. Mulvey sees the representation of women in film and literature as neing dominated by a male point of view.

• Men play active roles which drive the narrative.
• Women play passive roles and are seen as erotic objects which slow the narrative.
• Men far outnumber women.
• Female roles are sidelined.
• Lead roles for women and scarce.

Stereotypes of women:

• Bimbo
• Females physical attractions such as figure and breasts overpower the male
• Easy
• Housewife
• Mother
• Intelligent yet willing to settle down

Male Gaze:
     Two distinct modes of the male gaze of this era: Voyeuristic and fetishistic.
     Women were given two character types - sexually active female and powerless female.
     Films presented images of women that were produced simply for the gratification of male viewers.

     Various studies in the 1970s found men to be the dominant characters in decision makers in film and TV. 

When women are given important roles they were more likely to be shown as:

• Frightened
• In need of protection, direction.
• Offering support to the male lead characters.
• Not independent or self driven.
• Generally weaker.
• Still objectified sexually.

                  "Women, in any fully human form, have almost completely been left out of film..." - Laura Mulvey

Changes in society:

As womens roles change so does media representation. Still objectified but also likely to be...

• Career driven
• Intelligent
• Confident
• Empowered
• Able (violent)

Remember changes may be made cynically and in order to make money rather than to change ideologies.

Misogny - Against women - really sexist.

Overview of exam

G322: Key Media Concepts Examination.

Exam: 2 Hours (including 30 minutes for watching and making notes on the moving image extract; which you will watch four times.

Questions: You are rquired to answer two compulsory questions. The unit is marked out of a total 100, with each question marked out of 50.

There are two sections to this paper:
Section A: Textual analysis and representation (50 Marks) (Textutal analysis skills)
Section B: Institutions and audiences (50 Marks) (Knowledge and understanding of media)


SECTION A:
Areas of focus:

• Camera angle, shot, movement and composition.
• Mise-en-scene.
• Editing.
• Sound.

Areas of representation:

• Age.
• Ethnicity.
• Sexuality.
• Class and status.
• Physical ability/disability.
• Regional identity.
• Gender

SECTION B:

Marking criteria:
                             Explanation/Analysis/Argument (20 Marks)
                             Use of examples (20 Marks)
                             Use of terminology (10 Marks)