Representation of Gender:

Masculine	Feminine
Independent	Fragrant
Macho	Fragile
Strong	Maternal
Aggressive	Fashionable
Courageous	Organized
Brash	Stubborn
Attracts women	Optimistic
Cocky	Envious
Paternal	Petite
Laid Back	Influential
Lazy	Argumentative

Professions/objects associated with:
Men:	Women:
Hammer	Stilettos
Beer	Shops
Football	Accessories
Rugby	Make-up
Gardening	Shoes
Paparazzi	Nurse
Cars	Perfume
Surf Board	Gardening
Building	Teacher
DIY	Mirror

Representation: By definition, all media texts are re-presentations of reality. This means that they are intentionally composed, lit, written, framed, cropped, captioned, branded, targeted and censored by their producers, and that they are entirely artificial versions of the reality we perceive around us. When studying the media it is vital to remember this - every media form, from a home video to a glossy magazine, is a representation of someone's concept of existence, codified into a series of signs and symbols which can be read by an audience. However, it is important to note that without the media, our perception of reality would be very limited, and that we, as an audience, need these artificial texts to mediate our view of the world, in other words we need the media to make sense of reality. Therefore representation is a fluid, two-way process: producers position a text somewhere in relation to reality and audiences assess a text on its relationship to reality.